Sonic Drive-In
At the beginning of the pitch, I presented the idea of making America’s drive-in look like the whole of America. A year later, we got rid of the two white guys and did exactly that. We hired a reality TV production company, did real life casting, and made ads using real people having real conversations.This is how we Sonic.
![](https://freight.cargo.site/t/original/i/39ae780f582dcd3c136c2195092c67711dbed9a3cf6b28c1295de06c4f854837/rms.gif)
![](https://freight.cargo.site/t/original/i/032b9178a7a1b84bfbf8dcb268e3121f2553cc9466067ae91606a5d2d84a6668/kk.gif)
![](https://freight.cargo.site/t/original/i/31134bfa4d066d42bf7b93ad4c6319b607bc11d467df95f36b4274e99c4acaa3/mendez.gif)
![](https://freight.cargo.site/t/original/i/870d549b5dce5676417e0151e4967a8d1c6e35b1fb2c1eeb4e883ed167a5157b/dd.gif)
![](https://freight.cargo.site/t/original/i/97dc89bdae44b6132a03cf03dde34ef94449d266d97af6b27b72f2fe309eadbf/ptb.gif)
![](https://freight.cargo.site/t/original/i/b3f8fbdedcec208a082b0e607879b6898d9ff8e2440232fedc8f9577f668b901/karoke.gif)
Made in collaboration with Stewart Poindexter.
Produced by IPC.